Category Archives: Digital Marketing

The Top Four Must-Ask Digital Marketing Interview Questions

When you are interviewing candidates for digital marketing positions, it is important to be aware that digital marketing requires specific skillsets that are quite different from those needed for traditional marketing. Technological knowledge wasn’t always a must in traditional marketing,

Five Effective Digital Marketing Tips to Make Your Brand Popular

Advertising through the digital medium has become an indispensable part of the marketing strategy of businesses large and small. Digital marketing provides brands with new and improved ways of increasing brand awareness while helping them reach out to a vast

A Guide to Weibo Marketing

Social media is interweaved into every aspect of people’s lives across the globe. For Chinese people, Weibo has become the backbone for everything, and their online lives are like a tapestry that is woven every moment that they breathe and

Digital Marketing – Different Tactics And Channels

Once you decide to go digital, it becomes essential for you to determine which sets of digital marketing channels and techniques should be the best mix to promote your brand. Not necessarily, you need to follow each and every tool