Today most businesses run online and encourage hassle-free online payment facilities for users worldwide. On that note, Wechat is a favorable messaging app for e-commerce businesses helping customers to pay instantaneously in just one click. The app shares integration with the e-commerce website and the customer gets messages about upcoming discounts and offers. Such an intuitive approach helps in brand reachability among the customers for an improved business scale.

Features of WeChat shops

WeChat is a Chinese application that has received a great response among millions of users predominantly used in abroad countries.

1. Hassle-Free Checkouts

Users can pay upfront in a single click saving a considerable amount of their time and efforts.

2. Login

Since this app includes integration, there is no need to enter the username and password every time the user enters the platform.

3. Automatic Personal Data Retrieval

All the user details like the address and phone number are retrieved from the WeChat account useful for the shopping and displayed for user approval.

4. Collaboration with Influencers

WeChat aids in the smooth business flow by allowing influencers to map to a product page, promoting enhanced traffic on the e-commerce website.

5. Social Media Reachability

WeChat stores are user-friendly and allow sharing with all the contacts via the WeChat app. Such a provision can promote brand awareness across multiple platforms like WhatsApp, Facebook, and Instagram for a flourishing business to reach the targeted goals.

6. Offline Availability

WeChat stores are easy to access offline with the help of QR code conversion.

7. Extensive Customer Support

WeChat is free to raise their concerns anytime to the customer support team and can get their issues resolved in no time with on-time assistance from the group.

Why Use a WeChat Store?

The main reason for using a WeChat store is that it allows the users to browse through the products of a company and wish list items and checkout later free from signing hassles. Many foreign companies use this store to sell their brands in the Chinese market, eliminating the need for a physical shop. A WeChat shop is a brilliant choice for emerging businesses to enhance brand reachability via the WeChat app for the China market.

Setting up a WeChat Store

Following the below steps is a mandate before setting up a WeChat store.

1. The primary thing to do before launching a WeChat Store is to create a WeChat account. The account can be a standard or service, and the process differs for the Chinese and other countries.

2. As soon as the WeChat account is set up, you can research finding the best approach to meet the operating business’s expectations. Next, companies are free to create and develop their WeChat stores.

3. The next crucial step is to interlink the WeChat official account with the Payment gateway to receive payments from any number of customers without any limitation. Businesses can seek mediators’ help to create a related WeChat shop that will be apt for the brand.

How to Drive Visitors towards the WeChat Store?

There are specific strategies that need to be followed for attracting potential customers to the WeChat shop in China.

1. Create an Attractive UI

WeChat shops are popular mainly because of their impressive design and hassle-free navigation for faster checkouts. A dull interface and missing immediate navigation keys can affect the e-commerce site’s business by lowering the visitors towards the site.

2. Launch a Public Account Along with the WeChat Shop

The main goal of creating a public account is for the brand endorsement via public groups to attract new customers to the site. Sending notifications over groups regarding news and promotions can improve the number of visitors on the website who will eventually become fruitful customers.

3. Append Informative Content

Make sure you post sensible content that will capture the audience’s attention and make their time worth it in investing in your brand. Try to understand what interests them and post relevant information to promote the content on social media platforms.