Search engine optimization is an ongoing process, and you need an expert SEO company to get your website on the top of search engines. With so many SEO companies out there how do you know the best local SEO company Houston?

To make things easy for you, we have compiled a list of signs of a good and reliable SEO company.

Doesn’t Promise Overnight Results

Leading SEO agencies tell their clients that their websites can see SEO results in 4 to 6 months. If any SEO agency tells you it can get your website on top in a few days, it’s a red flag. The truth is that SEO takes time.

There are so many things that need to be done. For example, the SEO agency needs to research your industry and market. Then the SEO agency needs to perform necessary analysis, and it takes time to produce great content. That is not the end of it.

Google takes time to index your site, analyze the content and assign the authority it deserves. Also, a lot of time is needed to check what changes are made, how your content compares to others in the same niche. Due to all these activities, you need to wait for 4-6 months to see an increase in ranking.

Fully Understands Your Business

In SEO there is nothing such one-size-fits-all. Every business and its customers are different. Just like the needs of the business differ, the local SEO company Houston needs to understand the nature of the business and your end customers to develop an effective marketing strategy.

Has Strong Knowledge and Internet Marketing

Search engine optimization is a very broad concept, and it is not only limited to search engines. There are several other things related to SEO like user intent, keyword research, mobile SEO, analytics, and reporting, crawling, indexing, Technical SEO, and Content. The SEO agency should have strong knowledge about these SEO components and their effective use in internet marketing.

Evaluated Your Website Before Working on It

A good and reliable local SEO company will analyze your website to find where it lags behind. Only after thorough analysis, the SEO company can chalk out a plan to optimize the website for search engines and strengthen the delivery of the services.

SEO optimization of websites includes many things like creating keyword based page titles, meta tags, placing strategic search phrases on the pages, submitting website to directories, creating sitemaps for search engines and many more things.

Focuses on Both Ranking and Conversions

A good local SEO agency will focus its efforts on targeted traffic instead of increasing generic traffic. Good SEO services increase traffic to your site that increases your search engine ranking and also brings in conversions.

If the traffic is not converting into customers, it doesn’t help your business in any way. A good SEO agency understands the conversions are as important as search engine ranking.

Holds Itself Accountable for Promised Results

A good SEO agency will not charge upfront for the work done. It will promise results for the work done. Good and reliable SEO agencies ask for payment when the promised results are achieved. A good SEO agency will not guarantee a top search engine ranking for targeted keywords.

The guarantee is in the form on increasing the number of unique visitors. The agency will provide you with a progress report on a periodical basis that includes a comprehensive report of visitors and conversions.

Stays Updated About Trends and Technologies

Digital marketing evolves as new technologies pour in. Also, the market, customer behavior, and business landscape change with time. A good local SEO agency will keep a tab on the changes in marketing techniques and implement the changes in their marketing strategies.

A genuine and trustworthy SEO agency will invest in advanced SEO tools to ensure the marketing techniques work for their clients. It is important that the SEO company works to make their clients business successful.

These are some signs of a good and reliable local SEO company in Houston. Did we miss any important sign of a good local SEO company? Please feel free to comment.