Five Strategies Used by SEO Firm for Best Results
Apposite SEO is Crucial
SEO has become a vital part of the web designing task in our time. Making a website successful is not an easy task. Thousands and thousands of websites come into life in a single day. Here, if one fails to employ the required technical support, the website will not reach the targeted audience. Even a novice webmaster will be having a basic understanding as regards the high significance of SEO (Search Engine Optimization). Devoid of proper SEO works, the website created will become ineffective, which means that there will not be any visitors. Only when a high volume of visitors enters the site, the site will start giving profits to the owner. Otherwise, it will very soon have a natural death. Hence, it is of prime importance that one should start the SEO works along with the launch of the site. Practically, SEO is most crucial if you want to reap profits from your website in a rapid manner. However, it is imperative that one should do the related tasks in a calculated manner, and for this, the professional help of skilled SEO managers is inevitable.
Five Strategies Used by SEO Firm for Best Results
1. Professional SEO companies make use of various methods to gather enough data for the SEO works so that they address the targeted customer segment effectively. These methods include conducting viable surveys and discussions with clients, apart from the direct assessment regarding the practical points related to the nature of the business, targeted audience, and the existing competition.
2. Specialized SEO managers will give due stress emphasis to local SEO, which is required to give your website the needed supremacy in the local market. Only when the site is familiar with the targeted section, they will buy your products or services.
3. They will make use of various social media marketing tools, Google maps, PPC, etc., to ensure that your website ranks top. Social Medias are highly active in our time, and getting involved in these groups is one best way to drive the needed traffic to your company website. Same is the case with Google maps. When your business is visible on the map, automatically familiarity increases.
4. Backlinks play a great job in promoting a website. It will not become a hyperbole to say that backlinks are highly crucial. A professional SEO company will be able to gain workable backlinks.
5. Content marketing is another way to gain extra traffic. This method includes article, guest posts, videos, and social media platforms. By creating good contents that provide valuable information to the customers, one can enhance the viewership. However, these should be crisp and to the point. Content marketing is a practical way to attract the attention of the potential customer. If such a valuable content pops in front of a customer, when he or she searches for a particular product or services, then that will increase the liking for that item.
Why Pick an Established SEO Firm?
One must know the exact pulse of the business activities that take place within the area where one wants to promote the business; this awareness is a key thing, which will stamp the success of the endeavor. When you target a particular segment of customers in Houston, it is a must that, that specific consumer section must become aware of your products, services, or any other business activities. Hence, one should focus the SEO tasks towards this precise proposal. Here, the awareness of the local market conditions and the possible competitions is essential. The best practical way to make your website rant top and thus to promote your business among the Houston customers is to hire the SEO services of an experienced and technically perfect Houston SEO firm.
How to Choose a Best SEO firm?
You can take into account the practical experience of the firm in doing SEO works, especially for generating traffic from Houston and the suburbs. The company must give growth-oriented services like an instant call when a person fills out the contact form, tracking of phone calls and leads, call recording from the leads generated, and various similar features.
Why Go for An Advertising Agency?
The Internet and Social Media can fool a lot of businesses into thinking that it’s all easy. In truth, advertising is a full time job best left to the experts in the field. It’s not that easy. There are a lot of reasons to hire an advertising agency in your local area, so if you are wondering whether hiring an advertising agency Austin is worth the money, here are some reasons why you should just go for it.
Knowledge
First of all, no one knows the way things work in the advertising business like the professionals who are immersed in the industry every day. Hiring an advertising agency means that not only will you have access to the agency’s special know-how, you will also be getting access to the industry professionals that they work with. Advertising agencies in Austin know other people in Austin that can be of benefit, such as writers, photographers and video producers. And they all know how to make your marketing campaign come together in its own special way. Why do it yourself? For a similar price and less stress, you can leave it all in the hands of an advertising agency.
Cut Costs
Secondly, keeping a staff of marketing managers on your team can be expensive. As staff members, they require a salary, benefits and health care, which are resources that can be used elsewhere. Your business would also need to keep software, cameras and other marketing tools on hand. Hiring an advertising agency in Austin will save money on these expenses.
These types of tools are constantly changing and the knowledge needed to use them is constantly upgraded. Professional advertising agencies work to keep up with the changing needs and trends so you don’t have to.
Perspective
Another reason to go for an advertising agency to work with your own staff, is that fresh eyes provide a fresh perspective. If your team members are not well-schooled in advertising and are more focused on just the product you are selling, then they likely come out with the same ideas each time. Bringing in an advertising agency in Austin can help you all see new ideas more clearly, prompting fresh excitement and energy.
Branding
This last reason to go for an advertising agency in Austin is as relevant for a new start-up as it is for an established firm. New businesses may think that an advertising agency is an expense beyond them, but that is not the case. The advertising agency can help make ideas clear and provide the brand focus that your business may be struggling to find.
Hiring an advertising agency is Austin is simpler than doing it yourself in more ways than one. Navigating social media and keeping up with attitudes and trends is constant, exhausting and known to cause stress and sleeplessness. Let an advertising agency advise you.
Why not hire an advertising agency in Austin? You will see results far beyond what you can do on your own, and it will take away stress from your staff. Advertising agencies will work with your staff to build a brand that you and your customers will love. Why? Because when you go for advertising agency in Austin, you are going for a company that really loves what they do.
Five Key Reasons to Consider Search Engine Marketing for Online
Online Presence is Indispensable
The traditional ways of marketing have faded away, and newer methods have cropped up. Today’s market scenario demands several tactical approaches from the business owners, as healthy survival is the biggest challenge they face. For this, customer retention is essential; besides, companies will have to reach out to all the potential clients straight, and hence a working platform is indispensable. Therefore, a functional online presence becomes a practical need for all companies in our time, irrespective of the nature of the business. Without making this possible, they will not be able to withstand the high market competition, which is par for the course of all modern business sectors.
Significance of Search Engine Marketing (SEM)
However, companies will have to make use of various marketing methods, which are highly essential to make their online portals beneficial. SEM is one such method, and when done as it should be, this will fetch upbeat upshots. In general, all SEM managers make use of the free, as well as paid traffic for having flawless marketing. They do this by opting for both the Search Engine Optimization method and the PPC (Paid by Click). Free traffic is the base for SEO, whereas for PPC, paid traffic is the source. In the practical sense, SEM is the surest way to make the marketing process effective. However, one should do this professionally and in tune with the preference of the targeted consumer segment. For instance, if you are targeting the Chinese population, you must make sure to get the services of a specialized marketing company that has a thorough knowledge as regards the various aspects of the search engine marketing in China.
Five Key Reasons to Consider Search Engine Marketing for Online Business
- Increase in Website Traffic: If the SEM works are flawless, there will be a considerable augmentation, as regards the number of website visitors. When a consumer searches for a particular service or product, the SERP will show the related website in the first page itself. Practically, this means a huge increase, as far as the website traffic is concerned.
- An Extensive Audience: There will not be any limitations like geographical restriction. Companies can publicize the nature and quality of their various services or goods in front of a large section of the population across the globe. However, the related SEM works must be carried out by a specialized company; this is important.
- Perfect Arrangement: One can easily reach the targeted audience, which is very significant as far as marketing is concerned. The advertisement will pop up in front of the individual consumer who has searched for the same.
- Prolonged Life: The life of the advertisement will get prolonged; it will stay online for a long time, and this means that the individual who has searched for the same will see it whenever he or she opens the computer or smartphone. For such an arrangement, in the other marketing methods, the companies concerned will have to shell out a lot of money.
- Low Cost: One main advantage of going for SEM is that companies can manage the show with a low budget when compared with other means of marketing. All other formats of advertising require a full budget, and at the same time, will have only a shorter life period. Besides, these will hit a general audience, rather than the desired consumer segment.
Search Engine Marketing
There are numerous SEO companies that specialize in search engine marketing in China. However, one must select a service provider who has comprehensive knowledge about the working methodologies of the various popular search engines in China such as the Baidu, Youdao, So.com, Shenma, Sogou, Google.can, Google Taiwan, Google Hong Kong, Bing Taiwan, Bing China, Yahoo Search, Yahoo Taiwan, Yahoo Hong Kong, etc. Remember, only when the SEM is done precisely in accordance with the prevailing market conditions and in line with the algorithms of the popular search engines, there will be the desired results.
Do You Know the Top Seven Traits of Legitimate SEO Companies?
To ensure your site ranks on the top of search engine results page (SERP), you need to partner with the best SEO companies in Houston. However, selecting the right SEO company can be difficult. To make things simple for you, we have made a list of top seven traits of legitimate SEO companies.
1. Study Your Business Needs
Every business is unique and so are its customers. In SEO there is no such thing as “One Size Fits All” and SEO tactics that worked for one client may not work for others. A good SEO agency will put efforts and spend the time to study your business needs.
Leading SEO agencies ask their clients various questions to understand the client’s business needs. They spend the time to understand what your company offers in terms of service and products.
This is important to select the right keywords that are important elements of SEO. The better SEO company knows your business, the higher the chances of success.
2. Have a Good Track Record
The track record of an SEO Company tells you a lot about their SEO performance. The best SEO companies in Houston are more likely to have a long list of clients and several successful SEO campaigns.
If you want to know their track record, look for reviews from past clients. Before you believe an SEO company’s word about their SEO expertise, it is always a good idea to know what their past clients talk about them.
3. Follow Transparent Tactics
Just like any practice or strategies, there are good and bad SEO strategies. Good SEO strategies also known as White Hat SEO are considered good SEO practices by search engines. Bad SEO strategies are known as Black Hat SEO tactics that are not approved by search engines.
Some SEO companies use Black Hat SEO tactics to get faster results but they do more harm than good in the long run. If Google finds out your site uses Black Hat SEO tactics to gain higher search engine rankings, your website will be penalized and the traffic will be lost overnight.
A good SEO company would use White Hat SEO tactics and will be transparent about the SEO strategies they use for their client website.
4. Efficient Communication
Leading SEO companies are more likely to have multiple clients and have a busy schedule. Despite that, the best SEO companies in Houston would still work hard to maintain responsive communication with their clients.
When selecting an SEO Company, ask questions like how often they will communicate with you and share the progress and success of SEO activities. Leading SEO companies offer a single point of contact to each client who manages all communication for a specific SEO project.
5. Reduce Need for Paid Advertising
Paid advertising is expensive and raises marketing costs significantly. Small businesses with limited budgets cannot spend more on paid advertising.
A good SEO company will focus more on achieving success through organic SEO tactics. With quality keywords, content and SEO optimization, your site will be at the top without relying much on paid advertising.
6. Targeted SEO
SEO has a very broad scope and not everything related to SEO will work for you. For example, SEO includes social media platforms, On-Page, technical SEO, backlinks, quality content, and many more things.
Depending on the nature of your business not every SEO component will be useful to attract customers. For example, if your target customer belongs to an older age group, you might not benefit much from social media strategy.
A good SEO company would understand that and avoid the broad scope of SEO elements. For example, if your business serves only limited areas of the city, local listings and location-based SEO would work for you.
7. Deliver Results
A good SEO company will implement the right SEO strategies and get you the results. They will provide tangible proof of their SEO strategies working like the improvement of your website’s search engine ranking, increase in a number of visitors and other metrics that will help you evaluate the SEO success. When you interview the best SEO companies in Houston, you will more likely witness these professional traits that are indicators of a right SEO partner.
Voice Marketing Agency – How to Pick the Best one
With advancing technology and our increased dependence on it, voice communication is changing how businesses increase their brand awareness and engage with their audience. Siri, Alexa, and OK Google are proof that voice communication is becoming increasingly popular with consumers. They don’t just talk on their smartphones any more they talk to them. This is why hiring a voice marketing agency is the best way to benefit from this growing trend.
However, hiring a voice marketing agency is hard if you don’t know what you’re looking for; and even more difficult if you don’t know what voice marketing is. In this post we’re going to look at what voice marketing is and share seven tips with you to show you how to pick the best one for your marketing needs.
What is Voice Marketing and how Does a Voice Marketing Agency use it?
Consumers are starting to use voice apps more to help them shop. Voice agents and interfaces such as voice search, smart speakers and voice-enabled virtual assistants are simplifying the shopping experience. Thus, Voice marketing agencies are finding innovative ways to respond to these communication channels and add them to their brand marketing strategies.
The Link Between Consumers Voice Marketing?
Consumer behavior is driving the increased use of voice because it makes their life easier. They can now use voice for online searches and instruct digital voice assistants to automate things around the house. For example, Alexa can now turn on the television via voice command if they have the right equipment. This data is what a voice marketing agency uses to bring brand awareness to the businesses that hire them.
A voice marketing agency embraces a voice strategy in their marketing plan. There are many opportunities for deep conversational experiences between consumers and brands using the voice technology.
An exceptional voice marketing agency will look for ways to create an extraordinary voice experience for the audience of the brand that hires them. This can range from answering basic queries to in-depth interactions.
A voice marketing agency will help brands decide factors such as:
• If a female or male voice fits the brand the best
• What the brand persona should be
• How formal or informal the conversation will be with consumers
Voice Advertisements
Along with voice interaction between brands and consumers a voice marketing agency can also use voice in addition to text on the internet. There are already text ads overlapped on videos. This strategy combines voice and text to get both types of consumers. Some people still prefer reading over voice or visual communications.
The Voice Technology Experience
When you hire a voice marketing agency its possible to reach a wider audience because it has less barriers than typing for many consumers such as:
• Voice is valuable to the elderly, consumers with reading disabilities, people with impaired mobility or sight.
• Voice commands are often more convenient because it’s easier to talk into a device than type.
• Safety is enhanced because voice commands are easier than using touchpads while driving; and in an emergency saying “911” is more convenient than dialing the numbers. This is especially important if a child has to contact police or ambulance for a parent or guardian.
How a Voice Marketing Agency Uses Voice Marketing Applications to Increase Brand Awareness
• Voice assistant platforms
• Voice search
• Voice brand
• Voice notification
• Voice messaging
• Voice ads
Seven Tips for Picking the Best Voice Marketing Agency
The following are questions you should investigate about the agency before you hire them. You can do online searches and read testimonials to see how the video marketing agency handles other brand marketing strategy.
- How innovative is the voice marketing agency with their voice marketing strategies?
- What voice marketing applications do they implement, and what is their expertise level with each app?
- How well do they get to know your brand?
- How much research do they do to understand your company brand?
- How much experience does the agency have?
- Does the agency have a portfolio?
- What do they offer your consumers?
As you can see, hiring a voice marketing agency is important to your business and marketing endeavors, particularly if you want to step up your marketing game. Therefore, hiring the best agency is important. We hope our seven tips help you to find the best agency for your brand. A little research and asking the right questions go a long way.
Everything You Need to Know About Weibo Advertising
Sina Weibo (popularly referred to as just Weibo) is one of the most popular social media platforms in China. So, Weibo advertising is crucial for businesses desiring optimal growth in the Chinese territory.
About Weibo
Weibo is a micro-blogging platform, but it also offers other features that make it quite powerful. Other than texts, you can use Weibo to post videos and images also.
People use Weibo as not only a social media platform but also as an excellent source of trending topics and news. It has survived competition from newer entrants in the Chinese social media platform. Its user base continues to grow, and therefore Weibo advertising still makes a lot of sense for businesses.
About Weibo Advertising
Registration –
You need to first register your account and verify it with legal documents pertaining to your business. It is a very crucial step to begin your Weibo advertising campaign as any irregularity with your registration process can delay your promotional work.
Advertising options –
Businesses can use different advertising options on Weibo as best suited for their brands.
You can choose banner ads that are shown on the homepage, the discover section and the news feed of the users. It is also ideal for mobile devices as you can specifically plan the dimensions of the banners for them.
Choose Weibo search engine promotion to push content or ads based on keywords or search terms used by other members. As the users click on a specific term in the search bar; relevant ads will begin to feature on their pages.
Select fan headlines to connect with not only your existing followers but also their connections on Weibo. You can make your post appear on the top of the users’ feed with this ad feature.
Use the fan tunnel to reach more Weibo users. You can create the posts based on specific niches to reach targeted groups on Weibo. For instance, if your business is about luxury decorative items, you can create posts to reach your target customers on Weibo by specifying the ideal characteristics of your customers.
Cost –
You can choose one or more Weibo advertising options based on your marketing budget. For example, fan tunnels may cost more as these ad options help you reach your target customers more easily.
You can create small or large banner ads easily depending on your budget. If you are able to expand your marketing budget for a quarter or two, then you can develop more creative and large display ads. But if your budget doesn’t allow it, you need not to forgo display ads on Weibo. You can simply choose a banner size that suits you.
Types of promotions –
A mix of text, images, and videos are ideal to create the right content for your Weibo ads. You will need to plan your content strategy carefully. Content can help to generate the right buzz for your brand. You will even need to choose the right fonts and the perfect colors for the banners.
You can also launch campaigns to attract more users to your brand. Creative campaigns such as quizzes are popular on Weibo. You can create these campaigns to promote new product launches or holiday sales.
System campaigns are also important components of Weibo advertising. You will need to create these campaigns based on the rules set by the team at Weibo. For instance, you can create campaigns where users need to repost a content piece to qualify for a prize. For new product launches, you can choose users for free trial drives in lieu of their feedback. There are other types of campaigns that you can choose depending on the promotional requirement of your business. These are lotteries and free prizes in lieu of performing a task such as posting a piece of content. You can also ask KOLs (key opinion leaders) to review your products on their page. You can also use paid KOL posts for your Weibo advertising.
Not all campaigns are best suited for every business category. But you have access to a variety of promotional ideas to use for your brand. Such is the beauty of Weibo advertising. You can choose an advertising option as per your business needs and budget allocation.
Why Should You Invest in Baidu Advertising?
Any digital marketer or advertiser in China is more than familiar with Baidu. It is one of the largest and most popular search engines in the country and has a huge market share, which its rivals have not been able to match. Baidu is the go-to place for search advertising including pay per click models. Any company wanting to lure online Chinese consumers to their products or services undoubtedly have to invest in Baidu advertising. Here are five important reasons in this regard.
# 1 – Popular search engines of the West are banned in China
Search engine giants and name common in the Western world are banned in China. In fact, Baidu acts like the Chinese counterpart for these big names, allowing local as well as international brands to target Chinese audience with ads that pop up when certain keywords are typed into the search bar. Any business that wants to grab its share in the Chinese land can turn to Baidu for successful digital marketing and online advertising campaigns. So, unless you are willing to wait until Western search engines become usable in China, it is best that you direct your online marketing efforts through Baidu.
# 2 – Baidu is the best for search engine ads in China
While Baidu may be far away from its Western counterparts in terms of functionality or maturity, this search definitely is the biggest player in China. It is developing fast and proving to be reliable in terms of the statistics and results it gives marketers based on keywords used in search engines. Baidu is used by over 90% of the internet users in China, which greatly adds to its appeal as the go-to platform for online and keyword search-based advertising. The reach of Baidu ads is huge, and it serves as an appropriate marketplace for new businesses to grow.
# 3 – It is fast-growing
The number of Chinese internet users is expected to grow in the coming years, and as more people join the pool, they will contribute to an even larger audience base who use Baidu as their primary search engine. Also, given that most of Baidu’s revenues come from online marketing and advertising services, it is easy to see the impact that the player has on the Chinese audience. The effect will also carry on to Chinese users who travel overseas to places that do not pose restrictions on Baidu. These users, who are accustomed to the search engine, will turn to Baidu as their primary source for all information even when abroad.
# 4 – Baidu offers pocket-friendly Cost-Per-Click prices
The costs for advertising through other means such as print, video, sponsorships, and influencers programs tend to be typically higher in China when compared to that in the Western world. However, the Baidu CPC program is cheaper than those of Western search engines, for at least a good bucket of search terms and the industries that use them. Popular search terms typically come at a fraction of the price. The only barrier, as some perceive it, is the strict payment terms and initial deposits required to advertise on Baidu. However, with time, it can yield better results at an overall lower campaign cost.
# 5 – The barriers to entry are many
While this may seem a disadvantage at first, deeper probing will reveal that a rigid system actually throws out most competitors who are not willing to put the effort to get themselves through the process required to open an account on Baidu. Being subject to the strict laws and regulations of the Chinese government actually helps keep Baidu off potential troublemakers. Also, there is an ad approval process, which ensures that you don’t advertise anything sensitive or illegal. The documentation and paperwork surrounding Baidu are not difficult, but merely time-consuming, and with a little patience, you can reap even greater rewards by advertising your products and services to the Chinese audience. Baidu advertising in the number one choice for any marketer serving the Chinese audience. So, remember to make effective use of the services that the search engine has to offer.
How SEO Expert Can Help in Creating Top Quality Result for Your Site
Search engine optimization or SEO has been around for a while, and any business in Houston with an online presence (which almost all of them do) needs to implement SEO strategies and practices for varied reasons. An SEO expert is typically someone who helps in this respect. Here is a look at how the professional can do wonders for your website and online business.
Improved traffic
When people browse online, they hardly advance beyond the first or second page of search results. If they do not find what they are looking for, the chances are that the search keywords get replaced. For this reason, it is important to have your website listed in the top results to gather more views. Even if the link is not opened, you still have an impression that is made when your website or brand pops up in the search result against specific keywords. SEO experts focus primarily on keywords, optimize your website, its title, tags, meta descriptions and other content in a manner that it gets displayed easily in top search results. This helps increase click-through rates and gets more people to your website.
Better site navigation
Its is not just the keywords that an SEO expert helps choose. He/she also works to rearrange your website’s architecture, links, it’s main as well as subpages easier to find and navigate. Such an exercise allows search engines to crawl your site with ease and helps users find information more quickly and without confusion.
Organic results
SEO is different from pay per click ads and helps build organic traffic through various means that make your business website easily discoverable. What’s more, it helps you showcase your business to people who are actively looking for the product or services you offer. Organic results typically garner more attention and clicks than paid ads that appear on search result pages. Thus, by driving qualified traffic to your website and by saving you time and money on paid advertising, SEO expert Houston gives you cost-effective solutions to grow your business.
Staying ahead of the competition
Search engine optimization, today, is an integral part of any marketing activity. As more and more businesses seek to improve their online presence, and in turn generate more revenue directly or indirectly, SEO experts have become the go-to people for help. By implementing good SEO practices, the expert catapults your business forward online. The closer you are to the topmost results, the better your chances of being viewed or clicked, as compared to a competitor who lies on the sixth or seventh page of search results.
Continuous optimization and testing
The results of optimizing your website for search engines cannot be seen overnight. In fact, the process in an ongoing one, often taking weeks or months together to see visible changes. An SEO expert Houston works with you continuously to implement different strategies until you achieve the desired result. This ongoing process is time-consuming and effort intensive, but its results are waiting the worth.
Tracking and analysis
Whether you are an ecommerce firm or a brick and mortar business, it helps to have an online presence to increase your revenue. SEO experts help exactly with that. Results of these optimization exercises are trackable and quantifiable, which help you identify a change in traffic, rankings, and conversions. SEO experts use analytics and reporting tools provided by search engines to give you not just an overall view, but also a deep-down grill including the demographics, engagement metrics, and so on. These features allow you to determine the value on your investments in SEO and make wiser business decisions. For e-commerce firms, the benefit lies in understanding what appeals to consumers most and how they make a purchase, beginning from the keywords used all the way to how they check out and pay. For no e-commerce businesses, benefits can be derived from lead generation forms, enquiry sections, and so on. Implementing SEO on your Houston business website with the help of an expert a sure-shot way to make your website rank better and with more site views and clicks, the returns on investments that this exercise gives are nothing less than conducive.
Top Qualities to Select the Best SEO Company
In the era of the internet of things, is imperative for any business in Houston to have an online presence. However, having just a website does not suffice. It is important that your business webpages be easily discovered by potential customers so that you can grow your revenues easily. Search engine optimization, more commonly known as SEO, helps you in this regard. You can run SEO projects in-house with your own team or outsource them to the best experts or companies in Houston. In doing the latter, here are some qualities to look for in your vendor so that you end up in the right match.
1 – Experience
When hiring an SEO company Houston, it helps to work with an
2- Certification
While there isn’t an SEO certification that exists as such, agencies can get them certified in associated programs including pay per click advertisements and analytics. This is because paid marketing, reports, and analytics are typically covered under the umbrella of services offered by agencies who specialize in search engine marketing. Such courses and certifications are offered by search engine companies themselves, or other industry leaders. An agency with a certified team is bound to have the necessary skill sets and expertise required to run search engine marketing programs efficiently.
3 – Realistic offerings
While every business that invests in optimization projects hopes of stupendous results being delivered in quickest possible time, it is not possible to view them overnight. SEO takes time, effort, and patience, the reward of which can be extremely sweet. The extent to which your website rank improves depends on many factors including the nature of your business, the competition, and so on. A professional SEO company Houston makes you aware of these dependencies and does not give you false promises or hopes. Most importantly they never guarantee a 100% result, but give you a realistic idea of the improvement possible. This is because search engine algorithms change continuously and they are beyond the reach or control of SEO companies to influence. Therefore, always look out for warning signs like a 100% guarantee, as this can land you in trouble of expectations not being met later.
4 – Ethical methodology
There are two means by which you can get your website to rank better in search engine result pages. One is an accepted, ethical set of methods called white hat techniques. The other is the black hat technique, which is frowned upon by search engine companies and the SEO community at large. A company that uses white hat practices will have no difficulty in explaining to you how they propose to implement optimization on your website. Always engage with agencies that employ ethical methods, because using black hat methods will give you quick results for a short period of time, but once discovered by search engines, it can lead to heavy penalization, which can affect your website ranking heavily.
5 – Good reputation
A professional SEO company is one that holds a good reputation in the industry and its client circle. This can be assessed by means of online feedback such as reviews, ratings, and client testimonials. Many companies also offer case studies for prospective clients to help them evaluate their strengths and offerings. Seasoned agencies also help you connect with their previous clients should you wish to evaluate deeper. After all, they are in the business of making other businesses rank better through discovery and reputation and so, it’s only natural that they maintain their reputation with care.
Search Engine Marketing Can Help Your Online Business Reach New Heights
According to Fleishman-Hillard research, 89% of customers start their buying journey from an online search. According to leading experts like
Houston search engine marketing, you need to consider the use of search engine marketing to propel your business to new heights.
Let’s understand what SEM is all about and different ways in which it can help your business.
What Is Search Engine Marketing and What Is Included in It?
Search engine marketing refers to the process of gaining visibility and traffic from search engines through paid and unpaid efforts. It is a combination of SEO (organic) and PPC (Pay Per click) which is also known as search advertising.
According to SEM experts, search engine marketing is the best way to improve ranking in SERPs, boost search engine presence, draw in new customers, and optimize marketing campaigns.
Now let’s look at individual benefits of SEO (organic) and Pay-Per-Click to your business.
Benefits of Organic SEO
Definite Increase in Traffic
Organic SEO is more about focusing on keywords that are used by your target audience to search product and services on the Internet. Even today, Google’s search algorithms are focused on keywords and backlinks.
With the right SEO strategies, you will clearly see an increase in traffic. As traffic increases, you will also see sales go through the roof. This will definitely take your business to new heights.
Higher Brand Credibility
When people find your website on top of search engine results page(SERP), your website becomes a brand. For example, when your website appears on top for generic keyword searches, people will start using your brand name instead of generic keywords to find products and services your business is offering. This way organic SEO helps in building brand credibility.
Helps in Driving Offline Sales
According to the leading experts like, Houston search engine marketing ROBO (researching online and buying offline) is a new norm of shopping today. As more offline sales are influenced by online research, you cannot afford to ignore search engine optimization. SEO can ensure your website appears at the top for targeted keywords in your business niche.
When your website appears on top for targeted keywords, Google will also show the name and address of your retail outlet that will drive people to your brick and mortar stores.
Benefits of Pay-Per-Click
Unlike organic SEO which takes time to show results, PPC can help business to generate profit faster through online promotion and help the business reach new heights.
Reach the Right Audience
A PPC campaign has several elements like website, device, location, keywords, date and time and much more. When you run a PPC campaign, the appearance and positioning of the ads depend on the above-mentioned factors.
Different elements of PPC campaign give you the flexibility that allows you to segment market and put your ads in front of the right audience. For example, you can decide what devices your target audience is using most? Or what phrases or keywords they are using for search?
Brand Recognition
Your PPC campaigns can include keywords that are popular in your industry vertical. This will ensure that whenever people search with popular keywords related to your industry, they will constantly see your ads. This will give your brand deeper recognition in your target audience.
Makes Your Business More Accessible to Local Customers
Today a large number of people use mobile devices to search for products and services on the Internet. PPC is highly effective in mobile search. Whenever people search for product and services, the search engine results page will also display your store name and location.
When people click on your ad, they will get information on how to reach your nearby store. Recent Google research shows that around 75% of people who see your ads would visit your stores. If your store’s ads do not appear on SERP, they are more likely to visit your competitor’s stores.
According to the leading agencies in search Engine Marketing in Houston, right SEM strategies will bring you to brand recognition and customers in lesser time that helps your online business to reach new heights. Do you know any other advantages of SEM for online business? Please feel free to comment.
Signs of a Good and Reliable Local SEO Company
Search engine optimization is an ongoing process, and you need an expert SEO company to get your website on the top of search engines. With so many SEO companies out there how do you know the best local SEO company Houston?
To make things easy for you, we have compiled a list of signs of a good and reliable SEO company.
Doesn’t Promise Overnight Results
Leading SEO agencies tell their clients that their websites can see SEO results in 4 to 6 months. If any SEO agency tells you it can get your website on top in a few days, it’s a red flag. The truth is that SEO takes time.
There are so many things that need to be done. For example, the SEO agency needs to research your industry and market. Then the SEO agency needs to perform necessary analysis, and it takes time to produce great content. That is not the end of it.
Google takes time to index your site, analyze the content and assign the authority it deserves. Also, a lot of time is needed to check what changes are made, how your content compares to others in the same niche. Due to all these activities, you need to wait for 4-6 months to see an increase in ranking.
Fully Understands Your Business
In SEO there is nothing such one-size-fits-all. Every business and its customers are different. Just like the needs of the business differ, the local SEO company Houston needs to understand the nature of the business and your end customers to develop an effective marketing strategy.
Has Strong Knowledge and Internet Marketing
Search engine optimization is a very broad concept, and it is not only limited to search engines. There are several other things related to SEO like user intent, keyword research, mobile SEO, analytics, and reporting, crawling, indexing, Technical SEO, and Content. The SEO agency should have strong knowledge about these SEO components and their effective use in internet marketing.
Evaluated Your Website Before Working on It
A good and reliable local SEO company will analyze your website to find where it lags behind. Only after thorough analysis, the SEO company can chalk out a plan to optimize the website for search engines and strengthen the delivery of the services.
SEO optimization of websites includes many things like creating keyword based page titles, meta tags, placing strategic search phrases on the pages, submitting website to directories, creating sitemaps for search engines and many more things.
Focuses on Both Ranking and Conversions
A good local SEO agency will focus its efforts on targeted traffic instead of increasing generic traffic. Good SEO services increase traffic to your site that increases your search engine ranking and also brings in conversions.
If the traffic is not converting into customers, it doesn’t help your business in any way. A good SEO agency understands the conversions are as important as search engine ranking.
Holds Itself Accountable for Promised Results
A good SEO agency will not charge upfront for the work done. It will promise results for the work done. Good and reliable SEO agencies ask for payment when the promised results are achieved. A good SEO agency will not guarantee a top search engine ranking for targeted keywords.
The guarantee is in the form on increasing the number of unique visitors. The agency will provide you with a progress report on a periodical basis that includes a comprehensive report of visitors and conversions.
Stays Updated About Trends and Technologies
Digital marketing evolves as new technologies pour in. Also, the market, customer behavior, and business landscape change with time. A good local SEO agency will keep a tab on the changes in marketing techniques and implement the changes in their marketing strategies.
A genuine and trustworthy SEO agency will invest in advanced SEO tools to ensure the marketing techniques work for their clients. It is important that the SEO company works to make their clients business successful.
These are some signs of a good and reliable local SEO company in Houston. Did we miss any important sign of a good local SEO company? Please feel free to comment.
Three Effective Digital Marketing Tips to Make Your Brand Popular
An endeavor to penetrate the World’s largest Chinese digital market productively requires enterprises from the western globe to categorize how their products or services are superior to their counterparts in the market. Unsurprisingly, for a foreign company, establishing its brand image through digital marketing in Chine tends to be quite challenging since the setting is completely unique from the rest of the world. Regardless of it’s in terms of the shopping behavior of Chinese audience, its digital marketing tools, governmental policies, or most importantly, Chinese language; every aspect of your marketing will appear like an alien. So, how to go about? Following are three top digital marketing tips for you to make your dream a reality.
Estimate the Market
As per market studies, China’s internet penetration shows that it has three times the number of mobile users (smartphones) and 11 times of buyers making mobile payments than in the United States. The number of internet users in rural areas of China has crossed 210 million in 2017 and their internet penetration rate is 37%. Population of its online users stand to 752 million in 2017 and 95% of them use mobile devices to get through the internet. On average, people of China spend 3 hours+ daily on their smartphones and mainly involve in social media channels and e-commerce platforms.
When it comes to Chinese digital market, you’ll be surprised to note that to support your marketing endeavor; there’s no Google, Google Adwords, Facebook, Twitter, or Instragram because they are just banned in Mainland China as per Government policies. So? Well, for your digital marketing in China, you will find Baidu, the largest Chinese search engine while WeChat, Weibo are having kingship when it comes to the most popular social media platforms in China.
Find a Digital Marketing Agency
Working with a digital marketing agency specializing in China should be your first priority without which you simply cannot get make your website/advertisement visible to your target audience through Baidu’s search engine or advertisement platform, go social via WeChat or Weibo. Mind well, in promoting your brand in China; you will require developing a Website in the Chinese language, while all your advertisements should be made in the Chinese version. Right from enrolling your company in Baidu, WeChat, or Weibo, the agency will let you know the procedures, undergo the process, develop contents, prepared videos, and support you all through your digital marketing in China.
Access Three Digital Tools
Search Engine Marketing on Baidu
SEM on Baidu works similar to Google Adwords and helps heighten your business ranking in Baidu’s search engines. Baidu PPC (SEM) displays your product or services on the result page in the form of banner advertisements making it more visible, explicable, and appealing to your audience. Baidu SEM enables advertisers to choose the most demanding keywords to have a superior ranking and visibility on the page. As a paid ad tool, you will be required to pay on per click basis while the PPC rate is determined by Baidu based on your quality score. Remember, to optimize an ad in Baidu SEM; it needs to be mobile friendly.
Remarkably, Baidu is the largest used search engine in China with more than 75% of internet users in China. And among them 90% or more are likely to see your ad on smartphones, thereby, it would be the responsibility of your agency to help you get the best keywords, guide you how to be economical on PPC by maintaining high-quality score as well as preparing you ad compatible or responsive to smartphones.
SEO on Baidu
The Uniqueness of SEO from Pay-Per-Click tool is that it consumes longer time to implement while it is a consistent brand building strategy for any business, cost-effective and more popular since the majority of consumers are inclined to go with organic SERPs to reach their products or services. Establishing an effective SEO strategy needs high-level expertise of your digital marketing agency to improve the visibility of your page with quality content, use of quality backlinks, choosing keywords and using other tools like meta tags, meta description, etc.
SMM
With over 590 million and 566 million users Chinese top popular social media sites WeChat Marketing and Weibo Advertising can be brilliantly utilized to create a productive e-commerce platform for brand building, online dealing, and collections. With dynamic social media marketing as you can transform your potential customer to business buyers, on satisfaction with your product and services they help you count the benefits of referral sales and comprehensive brand recognition. While the grand product promotional tools of WeChat including Store campaigning, Q & A facility or lucky draw will help you maximize your ROI with increased market reach, the great advertisement means of Weibo including KOL’s solid follower base will facilitate your endeavor to digital marketing in China and promote your brand with height success rate.
