Creative vs. Digital: Finding the Right Agency in Los Angeles

With so many different types of marketing agencies around, it can get a little complicated when choosing the right group to work with. Deciding whether a business needs a digital agency or a creative agency Los Angeles starts with understanding more about the terminology. Once the jargon makes more sense, then an organization can decide which agency aligns with their own unique priorities.

What is a Creative Agency?

There are a number of creative agencies in Los Angeles, and they are all slightly different. In general, the term ‘creative agency’ is an umbrella term for a variety of different types of marketing houses. In the past, these agencies would have been called ‘advertising agencies,’ but these days their work goes far beyond just advertising.

Creative agencies are teams of highly skilled individuals who create strategies that help their clients to grow their businesses. These teams include branding experts, designers, data analysts, web designers, and campaign specialists. They do everything from re-branding entire organizations to creating innovative ways for organizations to connect with customers and potential customers.

Creative agencies in Los Angeles can be specialized or full-service. The type of service used depends on the short and long-term goals of the organization.

What is a Digital Agency?

Digital agencies are one type of creative agency specialization. These are creative agencies in Los Angeles that work with all facets of digital marketing. This includes web design, search engine optimization (SEO), social media strategy, app design, online advertising, email campaigns, graphic design, digital signage, digital production, data integration, and more. It may be simpler to think of these agencies as dealing with anything that is screen-based.

A great creative agency that specializes in digital marketing is able to carve out an audience for their client in the crowded online space. They can help to set their clients apart while tracking the effectiveness of their strategies using online consumer data.

Digital agencies also have a deep knowledge of how search engines and social media platforms work behind the scenes. They can incorporate SEO strategies to make sure that the digital algorithms are working in their client’s favor.

Deciding What Type of Agency is Needed

With so many different types of creative agencies in Los Angeles, it can become a little daunting trying to find the right group to work with. The first step is for an organization to decide what their goals are. If they require a broad brand redesign that encompasses all aspects of their business, they will probably need to go with a full-service creative agency.

For organizations that require marketing assistance in a smaller area, like strengthening their social media presence, digital, or a print campaign, a specialized agency is probably a better fit.

Choosing the Right Creative Agency in Los Angeles

Once the type of agency has been settled on, it is time to choose the right group to work with. There can be a lot of money on the line – advertising and marketing numbers can take up a large portion of a company’s overall budget. Choosing the right creative agency in Los Angeles is essential.

Good two-way communication is important for any successful creative agency. They should understand what the agency representatives are proposing. Not only that, but the agency should be open to feedback and recommendations from their clients.

The best creative agencies in Los Angeles are highly regarded by the business community. Companies should speak with others who have recently worked with an agency and gather recommendations from others in the same or adjacent industries. A quick online search for reviews can also be helpful.

It is important for organizations to work with agencies that have a good balance of creativity and data-driven decision making. Knowing exactly how a creative campaign is working through detailed data analysis can really help to increase the return for each dollar invested in marketing.

In the end, it is important for companies to choose wisely when they are deciding which creative agency in Los Angeles to work with. They should be sure to interview a range of choices before choosing the best one for their current project or long-term goals.