Use Gamers and Social Influencers

Growing up, most of us could think of a spokesperson that we looked up to and would have bought anything from. Think of Babe Ruth, he endorsed anything from girl guide cookies to soap. When he spoke, people bought.

Social and game influencers have the same impact. Younger generations will follow fellow gamers, streamers, bloggers and social media celebrities. If these influencers will talk about or play your game on their platform, this will help boost the interest in your video game.

Most people do not personally know social influencers to reach out to, however a video game creative agency will know these influencers and who would be the best fit to help market your game. A content provider needs to have at least 10,000 followers to be considered an influencer and many top gaming influencers have over 1 million followers. If they are talking about your game, this marketing will reach further then almost any form of advertising.

Using a Video Game Creative Agency Helps Navigate Social Media Platforms

Advertising on social media is not as simple as a video with a dance. This style of marketing can be cost effective when done right. Advertising on social media needs to demonstrate game play, walkthrough, demonstrations and catchy avatars. Social media also has analytics that can be studied to ensure that you are reaching the target audience. This can include when to release a reel or produce a live function.

It is important to understand who is watching the reels, when they are watching them and how long that they keep the reel or post up. Using a variety of tools such as blog heart beats, hashtags and UTM links, a video game creative agency can help target the right audience.

Crowd Sourcing

A video game creative agency can use crowd sourcing marketing. This form of advertising can be inexpensive but will take time and effort to be effective. Crowd sourcing is gathering information from the public to guide the product development and advertising. Crowd sourcing can be done through questionnaires or sending promo ads or game play to a variety of demographics to see the reactions. It is these reactions that can help advertisers know what changes are needed to meet the needs of the desired demographics. There are benefits of using crowd sourcing; you will have better analytics, you will have more engaged customers and will also generate sales.

Variety of Advertising Formats

Marketing has many varieties for finding the target demographics. Using a video game creative agency gives access and knowledge of these platforms. Have you watched YouTube when ads begin to flood the screen? Your video game could be advertised here. When you are playing a game on your phone and a playable ad appears, this is a great way to advertise your game and allow game play during the advertisement. Even streaming services such as Spotify have commercials that can be utilized for advertising your game. A video game creative agency will have the knowledge and the contacts to advertise your game on a variety of platforms.

Who Are You Targeting?

Knowing your audience is one of the first rules in business. This is no different in the video game industry. Using a variety of tools and analytics to see who is attracted to your game will allow a targeted advertising campaign. Developers may develop the game with one demographic in mind and then when analytics are studied, learn that another age group is more interested. A video game creative agency will understand how to read the statistics from all forms of analytics and help generate a targeted campaign.

If you want to have any success in the video game industry you need to be seen on multiple platforms and target the right audience. A video game creative agency has the knowledge and experience to get your game seen.