To ensure your site ranks on the top of search engine results page (SERP), you need to partner with the best SEO companies in Houston.  However, selecting the right SEO company can be difficult. To make things simple for you, we have made a list of top seven traits of legitimate SEO companies.

1.  Study Your Business Needs

Every business is unique and so are its customers.  In SEO there is no such thing as “One Size Fits All” and SEO tactics that worked for one client may not work for others. A good SEO agency will put efforts and spend the time to study your business needs.

Leading SEO agencies ask their clients various questions to understand the client’s business needs. They spend the time to understand what your company offers in terms of service and products.

This is important to select the right keywords that are important elements of SEO. The better SEO company knows your business, the higher the chances of success.

2.  Have a Good Track Record

The track record of an SEO Company tells you a lot about their SEO performance. The best SEO companies in Houston are more likely to have a long list of clients and several successful SEO campaigns.

If you want to know their track record, look for reviews from past clients. Before you believe an SEO company’s word about their SEO expertise, it is always a good idea to know what their past clients talk about them. 

3.  Follow Transparent Tactics

Just like any practice or strategies, there are good and bad SEO strategies. Good SEO strategies also known as White Hat SEO are considered good SEO practices by search engines. Bad SEO strategies are known as Black Hat SEO tactics that are not approved by search engines.

Some SEO companies use Black Hat SEO tactics to get faster results but they do more harm than good in the long run. If Google finds out your site uses Black Hat SEO tactics to gain higher search engine rankings, your website will be penalized and the traffic will be lost overnight.

A good SEO company would use White Hat SEO tactics and will be transparent about the SEO strategies they use for their client website.

4.  Efficient Communication

Leading SEO companies are more likely to have multiple clients and have a busy schedule. Despite that, the best SEO companies in Houston would still work hard to maintain responsive communication with their clients.

When selecting an SEO Company, ask questions like how often they will communicate with you and share the progress and success of SEO activities. Leading SEO companies offer a single point of contact to each client who manages all communication for a specific SEO project.

5.  Reduce Need for Paid Advertising

Paid advertising is expensive and raises marketing costs significantly. Small businesses with limited budgets cannot spend more on paid advertising.

A good SEO company will focus more on achieving success through organic SEO tactics. With quality keywords, content and SEO optimization,  your site will be at the top without relying much on paid advertising.

6.  Targeted SEO

SEO has a very broad scope and not everything related to SEO will work for you. For example, SEO includes social media platforms, On-Page, technical SEO, backlinks, quality content, and many more things.

Depending on the nature of your business not every SEO component will be useful to attract customers. For example, if your target customer belongs to an older age group, you might not benefit much from social media strategy.

A good SEO company would understand that and avoid the broad scope of SEO elements. For example, if your business serves only limited areas of the city, local listings and location-based SEO would work for you.

7.  Deliver Results

A good SEO company will implement the right SEO strategies and get you the results. They will provide tangible proof of their SEO strategies working like the improvement of your website’s search engine ranking, increase in a number of visitors and other metrics that will help you evaluate the SEO success. When you interview the best SEO companies in Houston, you will more likely witness these professional traits that are indicators of a right SEO partner.