Once you decide to go digital, it becomes essential for you to determine which sets of digital marketing channels and techniques should be the best mix to promote your brand. Not necessarily, you need to follow each and every tool since the inputs they need typically vary in terms of one’s business objective, expertise, and budget. As of today, an array of digital marketing channels and tools are available for you, and here five popular of them are explained.

SEO

Indisputably, your success in digital marketing and SEO travel abreast. Search engine optimization is the core of your internet marketing drive. Considering Google, the largest and most acclaimed search engine, it can be said that optimizing your page ranking in Google’s SERP is a major determining factor toward your business success. However, the ongoing changes of its algorithms still appear confusing to SEO experts. On the contrary, if you have greater grasp on Google’s set of rules and abide by them while posting your pages, none can stop you from enjoying high ranking.

Search Engine Marketing (SEM)

When it comes to online marketing, the demand of SEM is increasing steadily being a highly productive digital marketing technique. Efficient search engine marketing in combination of PPC (Pay-per-clip) and SEO can make magic in search engine optimization. Interestingly, while SEO is not an absolute solution, SEO, SEM and PPC work together to benefiting businesses with long-term organic results, paid ads, and page optimization. Holding rank consistently for long period is highly difficult and needs chasing digital marketing techniques and tools properly that eventually helps achieve solid brand image.

Pay Per Click Ads (PPC)

PPC involves effective positioning of your paid business ads on search results pages generally at the bottom. As customers click on the ad, it takes them directly to the relevant web page or website. How the advertisement appears and its position on the page is chiefly determined by several factors such as relevance of ad texts, CTR, bid amount, quality score in Google’s record, performance and more. Google’s pay ad platform which is globally demanding is known as Google AdWords. The feature is provided by all major search engines like Yahoo, Bing etc.

Social Media Marketing

SMM is, no surprising, amongst the most popular digital channels all over the world. The uniqueness of social media platforms is that they offer you the easiest, effective, and affordable way to reach potential audiences. No matter, whether you are a small business person, freelance service provider, professional or multinational business house, social media platforms works at the core of digital marketing as a brand building means. Apart from globally popular social mediums like Facebook, Twitter, Google+ or LinkedIn you can put your product ad pages in Pinterest, Instagram etc depending on your product profile, target audience who use them. Use of social media channels helps you promote your market reach through B2B, B2C communication channels.

Content Marketing

Customers come online to obtain various services and product solutions. For buyers who advertise their services or products need to convey those potential customers all about the features, product plus points, solutions through text, video included with graphical presentation as per need. This helps customers to easily find the kind of services they are in need of. This is the whole objective of putting content in pages and that needs to be quality oriented, informative, and appealing to the audience. With well-planned content marketing integrated with one or more tools stated above helps you can raise your brand awareness to an apex point.